From a ₹20,000/Month Support Hire to a 24/7 AI Chatbot

In manufacturing, customer enquiries don't stop when the workday ends. Before automation, a dedicated resource was costing Wood Master CNC roughly ₹20,000 per month, handling 100+ customer queries a day — with slow response times outside working hours costing them real leads.

Instead of replacing the existing customer experience, we built an automation-first system combining an AI chatbot, lead automation and a customer support workflow: Customer → AI Chatbot → Instant Response → Lead Qualification → Human Follow-Up When Required.

The chatbot handles common questions, initial conversations and lead capture around the clock, while the human team focuses on serious enquiries, high-intent customers and final sales conversations.

Support cost dropped from ₹20,000/month to ₹5,000/month, revenue increased 2X, and customers now get responses around the clock. The bigger win: the business can now handle a much larger volume of enquiries without support costs rising at the same rate.